Boris has long been celebrated for their rare ability to reinterpret a multitude of esoteric musical genres into a sound uniquely their own. New Album finds the intrepid Japanese trio etching their own post-noise, extreme pop niche with their most accessible and melodic effort to date. Where their two previous albums, Attention Please and the all new Heavy Rocks -- both released by Sargent House on the same day, May 24th, 2011 -- offered divergent expansions to their sonic palette, New Album is the culmination of the band's ongoing experimentation that catapults its ferocious sound headlong into pop territory.