"In attempting to write this dispatch on the second Voice Imitator album my instinct is to pitch them as somewhat of an antidote to the current ills of what could be described as the post-noise rock landscape. I'm trying not to tread too far down the path of negativity and slander, so let's just say that while on paper they share basic characteristics with popular groups in the pigfuck to frat rock pipeline, Voice Imitator possess a tact and vision scantly seen in repetition-orientated rock. On Of How Hits, the members decades long individual and collaborative experiences in punk/rock, the avant-garde and electronic music, are further honed to form an internal logic that doesn't merely cut and paste from these experiences, but creates a distinctive and singular group sensibility. Self-conscious subcultural baggage is removed from past youth music experiences, only the molten core remains. With each listen the distinction between traditional band and synthesized modes becomes harder to distinguish, like a zoomed in Killing Joke welding itself to Robert Hood's technominimalism. Lyrics reflect the surreal banality and horrors of modern existence, like a co- worker recapping their interstate trip away to the Banksy exhibition. The album ender, 'On Cloud Nine As One Of Three Percent' can only be compared to Lou Reed and Metallica's 'Junior Dad'. In short, affecting contemporary music." --Nic Warnock
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